LINKEDIN CAMPAIGN OFFER
Turn Linkedin into a Client Generating Machine through Linkedin Ads
Our Linkedin Ads Agency is built to do the heavy lifting so you can focus on conversations with high quality leads
Prepared for
Aaron
Megawax
Prepared by
Cathy
Solid Consulting Agency
Date
Quote valid for 1 month from this
date
Contents
2.0
3.0
4.0
5.0
7.0
Next steps
Hi Aaron,
It was a pleasure to speak with you on the call, and we appreciate the opportunity to share a proposal to help you generate more consistent business. We take pride in delivering a tailored approach to every client when it comes to their LinkedIn Ads strategy. Our method is built around a clear, phased process that ensures your campaigns not only get off the ground successfully but also continue to grow and scale effectively.
Our LinkedIn Ads Strategy is structured into 3 key phases:
Foundation Phase:
Steps 1-3:
This is where we gain a full understanding of your business to see where the holes are and what optimizations need to be made to create a better process.
Growth Phase:
Steps 4-6:
Here, we concentrate on warming up leads through retargeting (Middle-of-Funnel or MOFU ads), converting hot leads (Bottom-of-Funnel or BOFU ads), and evaluating ROI to ensure your campaigns are delivering maximum value.
Scale & Optimise Phase:
Steps 7-8:
In this final phase, we work on scaling up successful campaigns (the “Snowball Effect”) and optimizing your LinkedIn Ads within a broader marketing strategy to make your lead generation efforts even more cost-effective and integrated into your business’s overall objectives.
This proposal will go through the process of what is involved and what we recommend. Please take a read through the following pages and if you have any questions, please contact me on 18514236229 or cathy@solidify.agency.
Section 1.0
Process and Time Scales
The 8-Step Process
01
Audience Setup
- OUTCOME
A finely tuned target audience that lays the foundation for your campaigns, ensuring we’re speaking to the people most likely to convert.
- Questionnaire
You’ll fill out a questionnaire so we can deeply understand who you’re targeting.
- Onboarding Call
We’ll have an onboarding call to align our strategies and goals
- Account Setup
We’ll set up your LinkedIn Ads account and upload customer lists (if available), which typically take 48-72 hours to process
- Audience Building
We’ll craft a list of ideal prospects based on your customer avatars, ensuring we’re targeting the right people from the start
02
Conversion Tracking & Website Integration
- OUTCOME
Precise tracking and data that allow us to measure success and continuously optimise for better performance
- LinkedIn Insights Tag
We’ll provide a piece of JavaScript code to be placed on your website’s global footer, enabling us to track conversions and retarget visitors.
- Conversion Events
All tracking data will be seamlessly integrated into your CRM, giving you a comprehensive view of customer interactions.
- CRM Integration
We’ll set up your LinkedIn Ads account and upload customer lists (if available), which typically take 48-72 hours to process.
03
TOFU* Ads - Building a Cold Audience
*Top-of-Funnel
- OUTCOME
A growing pool of potential leads and actionable insights that help shape the rest of the campaign.
- Snap Ad Strategy
Launch initial campaigns targeting a cold audience using high-value content offers (guides, PDFs, checklists).
- Cost Efficiency
Our goal is to achieve a cost per lead of $10-$30
- Data Collection
We gather valuable data on audience engagement to refine targeting and messagin
04
MOFU* Ads - Retargeting & Warming Up Leads
*Middle-of-Funnel
- OUTCOME
Warmer, more engaged leads who are familiar with your brand and primed for conversion
- Retargeting Campaigns
Engage users who have interacted with your brand, visited your website, or responded to TOFU ads.
- Nurturing Content
Deliver content that adds value, builds trust, and moves leads closer to a purchase decision.
- Audience Segmentation
Tailor messaging to different audience segments to maintain relevance and increase engagement
05
BOFU* Ads - Converting Hot Leads
*Bottom-of-Funne
- OUTCOME
Conversion of the most engaged leads into paying customers, driving revenue growth and proving the ROI of your ad spend.
- Conversion Offers
Deploy targeted offers like free workshops, audits, or book-a-call funnels to convert hot leads who are ready to buy
- Direct CTAs
Use strong calls to action aimed at driving immediate conversions, such as scheduling a demo or trial.
- Testing & Optimisation
Continuously test different offers and approaches to maximize conversion rates.
02
ROI Evaluation
- OUTCOME
Clear visibility into the effectiveness of your ad spend, with a focus on both cost per lead and the overall return on investment.
- Weekly Reports
We’ll track key metrics, such as click-through rates, conversion rates, and cost per lead, ensuring we meet your business goals
- ROI Focus
While our target cost per lead is £10-£30, the ultimate measure of success is the ROI—how much revenue is generated from your ad spend.
- Data-Driven Adjustments
We’ll make ongoing adjustments to campaigns based on performance data, ensuring the highest possible ROI.
03
Snowballing to Scale Up
- OUTCOME
Exponential growth in lead generation and a solid return on your investment, setting the stage for sustained business growth.
- Scaling Ad Spend
Once we’re consistently hitting key metrics, we’ll gradually increase your ad spend to amplify results.
- Maximizing Retargeting
Redirect a larger portion of the budget towards high-performing retargeting campaigns to bolster conversions.
- Expanding Offers
Introduce new offers and creative variations to keep the momentum going and reach even more potential customers.
04
Marketing Optimised Strategy
- OUTCOME
A cost-effective, integrated marketing machine that continually improves over time, ensuring no leads are lost and all opportunities are maximized.
- Cost Per Lead Optimisation
We’ll work to decrease your cost per lead while maintaining or increasing conversion rates.
- Integration with Marketing & Sales
We’ll ensure your LinkedIn Ads are not operating in a silo but are fully integrated with your sales and marketing teams. This includes retargeting cold leads, synchronizing with multi-channel efforts, and ensuring a seamless flow from lead generation to conversion
- Multi-Channel Approach
Evaluate and implement additional channels for lead generation, such as organic traffic, other ad platforms, and referral strategies.
- Automation & System Upgrades
Introduce automation tools, upgraded CRM systems, and new nurture strategies (like WhatsApp automation) to build a robust machine that improves over time.
- Long-Term Strategy
Work closely with your team to ensure LinkedIn Ads become an integral part of your ongoing marketing strategies, helping you adapt and thrive as your business grows
Section 2.0
What’s included
LinkedIn Ads Specialist
Work directly with a LinkedIn Ads Specialist who will manage and optimise your campaigns, ensuring they align with your business objectives and generate high-quality leads.
Unlimited A/B Testing
We continuously test different ad variations, including copy, design, and targeting strategies, to maximize your campaign’s effectiveness and ensure optimal performance.
Bidding & Budget Optimisation
We handle all bidding and budget management to ensure your ad spend is optimised for the best possible results, focusing on driving high-quality leads at the most cost-effective rates
Custom Ad Copy & Design
eceive professionally crafted ad copy and design tailored to your brand, with unlimited revisions to ensure it perfectly resonates with your target audience.
Lead Magnet Strategy
Develop a compelling lead magnet strategy, including custom CRM integration, to attract and capture the interest of your ideal customers, ensuring a seamless flow from ad click to lead generation.
Weekly Performance Reports
Receive detailed weekly reports that break down your campaign’s performance, including key metrics and actionable insights to keep you informed and involved in the process.
Strategy Calls
Engage in regular strategy calls with your account manager to review progress, discuss results, and plan next steps for ongoing campaign success and growth
Unlimited Email Support
Enjoy unlimited access via email to your LinkedIn Ads Specialist for any questions, updates, or advice you may need throughout the campaign, ensuring you’re always supported.